pH (Potential of Hydrogen) A measure of the degree of the acidity or the alkalinity of a solution as measured on a scale (pH scale) of 0 to 14. The midpoint of 7.0 on the pH scale represents neutrality, i.e., a “neutral” solution is neither acid nor alkaline. Numbers below 7.0 indicate acidity; numbers greater than 7.0 indicate alkalinity. It is important to understand that pH is a measure of intensity, and not capacity; i.e., pH indicates the intensity of alkalinity in the same way temperature tells how hot something is – but not how much heat the substance carries.
The pH scale is logarithmic which means that moving on (unit either way on the pH scale results in a 10 fold increase in the degree of alkalinity or acidity.
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